In the Works

In the Works is a new publication from Help Scout geared towards mission-driven founders. The visual direction embodies the authenticity, grit, and work-in-progress ethos of company builders.

We’re no strangers to design systems at Help Scout, but In the Works presented a green-field opportunity to build something from the ground up. Responsive spacing & typography plus a component-first approach kept our team consistent and helped us stand up an entirely new site in months.

In the Works is a multimedia publication with a range of visual treatments. Our team leverages systematic collages, photography, and commissioned editorial illustration to bring serialized content, featured articles, and smaller bite-sized pieces to life.